LINGUISTIC AND PRAGMATIC POTENTIAL OF ADVERTISING NAMES (AS EXEMPLIFIED BY NAMES OF COSMETIC GOODS)

LINGUISTIC AND PRAGMATIC POTENTIAL OF ADVERTISING NAMES (AS EXEMPLIFIED BY NAMES OF COSMETIC GOODS)

The article focuses on specifics of advertising names given to cosmetic products. The purpose of work is to study the efficiency of the considered linguistic units influence on the addressee’s perception, and to analyze the information value of these nominations. The associative experiment was car...

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Bibliographic Details
Main Author: Marina Yu. Krinitskaya
Format: Article
Language:English
Published: Volgograd State University 2020-12-01
Series:Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie
Subjects:
onomastics
advertising name
proper name
pragmatic aspect
color naming
language impact
Online Access:https://l.jvolsu.com/index.php/en/archive-en/653-science-journal-of-volsu-linguistics-2020-vol-19-no-5/materials-and-reports/2125-krinitskaya-m-yu-linguistic-and-pragmatic-potential-of-advertising-names-as-exemplified-by-names-of-cosmetic-goods

Internet

https://l.jvolsu.com/index.php/en/archive-en/653-science-journal-of-volsu-linguistics-2020-vol-19-no-5/materials-and-reports/2125-krinitskaya-m-yu-linguistic-and-pragmatic-potential-of-advertising-names-as-exemplified-by-names-of-cosmetic-goods

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