Contentious corporate social responsibility practices by British American tobacco in Cameroon
Since the mid-1980s, tobacco companies have intensified market expansion strategies in several African countries. They have used music to target youths and children. They organised fashion shows to entice women into smoking. They offered kids free cigarettes on the streets and for a very long time u...
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| Format: | Article |
| Language: | English |
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Graduate Programme in International Strategic Studies (PPGEEI)
2017-06-01
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| Series: | Revista Conjuntura Austral |
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| Online Access: | http://seer.ufrgs.br/index.php/ConjunturaAustral/article/view/70223/41692 |