Market-Based Digital Platforms: Do They Primarily Support Post-Pandemic Creative Adaptation?

Small and medium-sized businesses make a significant contribution to Indonesia’s economy. The goal of this essay is to assess the degree to which strategy and the digital marketing environment have an impact. Data collection was carried out by observation and the distribution of 120 questionnaires,...

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Bibliographic Details
Main Authors: Deni Danial Kesa, Cheng Wen Lee
Format: Article
Language:English
Published: MDPI AG 2023-02-01
Series:Proceedings
Subjects:
Online Access:https://www.mdpi.com/2504-3900/83/1/61