Development of Personas to Communicate Narrative-Based Information About the HPV Vaccine on Twitter

Development of Personas to Communicate Narrative-Based Information About the HPV Vaccine on Twitter

Introduction: Personas are based on real-life typologies of people that can be used to create characters and messages to communicate important health information through relatable narrative storylines. Persona development is data-driven and can involve multiple phases of formative research and evalu...

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Bibliographic Details
Main Authors: Philip M. Massey, Shawn C. Chiang, Meredith Rose, Regan M. Murray, Madeline Rockett, Elikem Togo, Ann C. Klassen, Jennifer A. Manganello, Amy E. Leader
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-08-01
Series:Frontiers in Digital Health
Subjects:
personas
HPV vaccination
vaccine hesitancy
Twitter
narrative communication
health communication
Online Access:https://www.frontiersin.org/articles/10.3389/fdgth.2021.682639/full

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https://www.frontiersin.org/articles/10.3389/fdgth.2021.682639/full

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