Transfer Factor Of Franchising In Food And Beverage Industry: A Case Study In Vietnam

usiness result of the franchise outlets in food and beverage industry is influenced by many factors including transfer, receipt, relation quality and environment one. This study aims to clarify which and how the transfer factors could influence business result of franchise ou...

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Bibliographic Details
Main Author: Nguyễn Khánh Trung
Format: Article
Language:Vietnamese
Published: TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH 2020-08-01
Series:Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
Subjects:
Online Access:https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/770