Using the Eye Tracking Method to Determine the Risk of Advertising Devices on Drivers’ Cognitive Perception
The paper focuses on road safety assessment. The main objective was to assess the impact of different types and sizes of advertising devices as a potential distraction for drivers. Distraction of driver’s attention in real traffic was evaluated using the “Wiener Fahrprobe” structured observation met...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-07-01
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| Series: | Applied Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-3417/12/13/6795 |