Analisis Pengaruh Brand Name, Service Quality, dan Promotion Terhadap Keputusan Pembelian Konsumen Pada Miniso Tunjungan Plaza Surabaya
ABSTRACT Middle-class consumers need products of good quality, competitive prices and lifestyle. One of the factors that influence consumer behavior in purchasing is lifestyle. Companies must understand the consumer purchase decision process especially in terms of brand name, service quality and pr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2018-11-01
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| Series: | Jurnal Manajemen Teori dan Terapan |
| Online Access: | https://e-journal.unair.ac.id/JMTT/article/view/8530 |