MOTIVATION FOR INDIVIDUALS’ INVOLVEMENT WITH FAN PAGES
This research examines the empirical model of individuals’ involvement with fan pages. The research model was developed based on the social influence factors and the brand post popularity model. The research employed an online survey questionnaire. 300 samples were collected by using a purposive sam...
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| Format: | Article |
| Language: | English |
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Universitas Gadjah Mada
2016-05-01
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| Series: | Journal of Indonesian Economy and Business |
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| Online Access: | https://journal.ugm.ac.id/jieb/article/view/15292 |