The moderator role of selling skills on the relationship between sales orientation-customer orientation and sales force performance of the agencies of Asian Insurance Firm
This study aims to the importance of buyers-sellers interactions in service sector such as insurance industry, and the more effect of Sales Force on buyer,s decision. We in particular examined Sales Orientation-Customer Orientations (SOCO) impact on Sales Force performance and investigated the m...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2013-09-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-859-1&slc_lang=en&sid=1 |