Building Trust in E-Commerce: A Practical Trust Guide for Evaluation

Market power in electronic marketplaces is increasingly developing into a monopoly. Digital pioneers like Amazon and eBay do not want to give up their market share easily. Especially, Small and Medium Enterprises, which try to offer their services online, have great difficulties in gaining market sh...

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Bibliographic Details
Main Authors: Tuğba Koç, Fatih Çevik
Format: Article
Language:English
Published: Istanbul University 2022-12-01
Series:Alphanumeric Journal
Subjects:
Online Access: http://alphanumericjournal.com/media/Issue/volume-10-issue-2-2022/building-trust-in-e-commerce-a-practical-trust-guide-for-evaluation.pdf