Building Trust in E-Commerce: A Practical Trust Guide for Evaluation
Market power in electronic marketplaces is increasingly developing into a monopoly. Digital pioneers like Amazon and eBay do not want to give up their market share easily. Especially, Small and Medium Enterprises, which try to offer their services online, have great difficulties in gaining market sh...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Istanbul University
2022-12-01
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| Series: | Alphanumeric Journal |
| Subjects: | |
| Online Access: |
http://alphanumericjournal.com/media/Issue/volume-10-issue-2-2022/building-trust-in-e-commerce-a-practical-trust-guide-for-evaluation.pdf
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| _version_ | 1797755541552889856 |
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| author | Tuğba Koç Fatih Çevik |
| author_facet | Tuğba Koç Fatih Çevik |
| author_sort | Tuğba Koç |
| collection | DOAJ |
| description | Market power in electronic marketplaces is increasingly developing into a monopoly. Digital pioneers like Amazon and eBay do not want to give up their market share easily. Especially, Small and Medium Enterprises, which try to offer their services online, have great difficulties in gaining market share. To understand the causes, we start a systematic literature review. The results show that building trust is a necessary precondition for success in e-commerce. For many small and medium-sized companies, entering the e-commerce market is a completely new business field. Therefore, they lack the knowledge and experience to build online trust successfully. We use the Design Science Research approach to solve this problem and develop a Trust Guide for online trust building. The Trust Guide is a set of design principles derived from trust theories. The main aim is to offer a practical trust guide for Small and Medium Enterprises, which helps them to build online trust in e-commerce. |
| first_indexed | 2024-03-12T17:47:46Z |
| format | Article |
| id | doaj.art-a2f532e298694653962c89bb48b3156e |
| institution | Directory Open Access Journal |
| issn | 2148-2225 |
| language | English |
| last_indexed | 2024-03-12T17:47:46Z |
| publishDate | 2022-12-01 |
| publisher | Istanbul University |
| record_format | Article |
| series | Alphanumeric Journal |
| spelling | doaj.art-a2f532e298694653962c89bb48b3156e2023-08-03T12:20:50ZengIstanbul UniversityAlphanumeric Journal2148-22252022-12-01102167184https://doi.org/10.17093/alphanumeric.113332821482225Building Trust in E-Commerce: A Practical Trust Guide for EvaluationTuğba Koç0Fatih Çevik1 Sakarya University, Department of Management Information Systems, Sakarya Business School Sakarya University, Market power in electronic marketplaces is increasingly developing into a monopoly. Digital pioneers like Amazon and eBay do not want to give up their market share easily. Especially, Small and Medium Enterprises, which try to offer their services online, have great difficulties in gaining market share. To understand the causes, we start a systematic literature review. The results show that building trust is a necessary precondition for success in e-commerce. For many small and medium-sized companies, entering the e-commerce market is a completely new business field. Therefore, they lack the knowledge and experience to build online trust successfully. We use the Design Science Research approach to solve this problem and develop a Trust Guide for online trust building. The Trust Guide is a set of design principles derived from trust theories. The main aim is to offer a practical trust guide for Small and Medium Enterprises, which helps them to build online trust in e-commerce. http://alphanumericjournal.com/media/Issue/volume-10-issue-2-2022/building-trust-in-e-commerce-a-practical-trust-guide-for-evaluation.pdf design science researche-commerceonline trusttrust guidetrust theories |
| spellingShingle | Tuğba Koç Fatih Çevik Building Trust in E-Commerce: A Practical Trust Guide for Evaluation Alphanumeric Journal design science research e-commerce online trust trust guide trust theories |
| title | Building Trust in E-Commerce: A Practical Trust Guide for Evaluation |
| title_full | Building Trust in E-Commerce: A Practical Trust Guide for Evaluation |
| title_fullStr | Building Trust in E-Commerce: A Practical Trust Guide for Evaluation |
| title_full_unstemmed | Building Trust in E-Commerce: A Practical Trust Guide for Evaluation |
| title_short | Building Trust in E-Commerce: A Practical Trust Guide for Evaluation |
| title_sort | building trust in e commerce a practical trust guide for evaluation |
| topic | design science research e-commerce online trust trust guide trust theories |
| url |
http://alphanumericjournal.com/media/Issue/volume-10-issue-2-2022/building-trust-in-e-commerce-a-practical-trust-guide-for-evaluation.pdf
|
| work_keys_str_mv | AT tugbakoc buildingtrustinecommerceapracticaltrustguideforevaluation AT fatihcevik buildingtrustinecommerceapracticaltrustguideforevaluation |