Image Management with the Use of Virtual Communication in Crisis Situations Based on the Example of the CD Projekt Capital Group
Image management in crisis situations is one of the most important functions, not only for a company’s team responsible for marketing, but also for its executives and strategists. Given today’s ubiquity of the Internet, crises spread faster than just a few years ago, making it important to halt them...
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| Format: | Article |
| Language: | English |
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Sciendo
2021-09-01
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| Series: | Marketing of Scientific and Research Organizations |
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| Online Access: | https://doi.org/10.2478/minib-2021-0012 |