PENGARUH VARIASI PRODUK DAN CITA RASA TERHADAP KEPUTUSAN PEMBELIAN SEBLAK TEKWAN KUAH MERAH PADA KEDAI SEBLAK PRABUMULIH

PENGARUH VARIASI PRODUK DAN CITA RASA TERHADAP KEPUTUSAN PEMBELIAN SEBLAK TEKWAN KUAH MERAH PADA KEDAI SEBLAK PRABUMULIH

The purpose of this research is to find out how the influence of product variations, taste, and purchasing decisions at Kedai Seblak Prabumulih. This is a survey research with two independent variables of product variation, taste, and the dependent variable of purchasing decision. Data collection b...

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Bibliographic Details
Main Authors: Indah Septiana, Erfan Robyardi, Ninin Non Ayu Salmah
Format: Article
Language:English
Published: Universitas Nusa Cendana 2024-03-01
Series:Journal of Management Small and Medium Enterprises (SME's)
Subjects:
Product Variation
Taste
Purchase Decision
Online Access:https://ejurnal.undana.ac.id/index.php/JEM/article/view/7940

Internet

https://ejurnal.undana.ac.id/index.php/JEM/article/view/7940

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