PENGARUH VARIASI PRODUK DAN CITA RASA TERHADAP KEPUTUSAN PEMBELIAN SEBLAK TEKWAN KUAH MERAH PADA KEDAI SEBLAK PRABUMULIH
The purpose of this research is to find out how the influence of product variations, taste, and purchasing decisions at Kedai Seblak Prabumulih. This is a survey research with two independent variables of product variation, taste, and the dependent variable of purchasing decision. Data collection b...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Nusa Cendana
2024-03-01
|
| Series: | Journal of Management Small and Medium Enterprises (SME's) |
| Subjects: | |
| Online Access: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/7940 |
| _version_ | 1797286220720504832 |
|---|---|
| author | Indah Septiana Erfan Robyardi Ninin Non Ayu Salmah |
| author_facet | Indah Septiana Erfan Robyardi Ninin Non Ayu Salmah |
| author_sort | Indah Septiana |
| collection | DOAJ |
| description |
The purpose of this research is to find out how the influence of product variations, taste, and purchasing decisions at Kedai Seblak Prabumulih. This is a survey research with two independent variables of product variation, taste, and the dependent variable of purchasing decision. Data collection by distributing questionnaires to 99 respondents at Kedai Seblak Prabumulih. The obtained data was applied to the classical assumption test consisting of the normality test, multicollinearity test, heteroscedasticity test, multiple regression analysis, coefficient of determination, and hypothesis testing consisting of t-test and F-test. The result showed that partially there was a significant effect between the product variation and the taste on purchasing decisions. There is a significant influence between product variations and taste simultaneously on purchasing decisions at Kedai Seblak Prabumulih.
Keywords : Product Variation; Taste; Purchase Decision
|
| first_indexed | 2024-03-07T18:15:08Z |
| format | Article |
| id | doaj.art-a31a1e599491412d8e4e039c4ecdcf54 |
| institution | Directory Open Access Journal |
| issn | 2502-2385 2723-469X |
| language | English |
| last_indexed | 2024-03-07T18:15:08Z |
| publishDate | 2024-03-01 |
| publisher | Universitas Nusa Cendana |
| record_format | Article |
| series | Journal of Management Small and Medium Enterprises (SME's) |
| spelling | doaj.art-a31a1e599491412d8e4e039c4ecdcf542024-03-02T07:35:06ZengUniversitas Nusa CendanaJournal of Management Small and Medium Enterprises (SME's)2502-23852723-469X2024-03-0117110.35508/jom.v17i1.7940PENGARUH VARIASI PRODUK DAN CITA RASA TERHADAP KEPUTUSAN PEMBELIAN SEBLAK TEKWAN KUAH MERAH PADA KEDAI SEBLAK PRABUMULIHIndah Septiana0Erfan Robyardi1Ninin Non Ayu Salmah2Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas PGRI PalembangProgram Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas PGRI PalembangProgram Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas PGRI Palembang The purpose of this research is to find out how the influence of product variations, taste, and purchasing decisions at Kedai Seblak Prabumulih. This is a survey research with two independent variables of product variation, taste, and the dependent variable of purchasing decision. Data collection by distributing questionnaires to 99 respondents at Kedai Seblak Prabumulih. The obtained data was applied to the classical assumption test consisting of the normality test, multicollinearity test, heteroscedasticity test, multiple regression analysis, coefficient of determination, and hypothesis testing consisting of t-test and F-test. The result showed that partially there was a significant effect between the product variation and the taste on purchasing decisions. There is a significant influence between product variations and taste simultaneously on purchasing decisions at Kedai Seblak Prabumulih. Keywords : Product Variation; Taste; Purchase Decision https://ejurnal.undana.ac.id/index.php/JEM/article/view/7940Product VariationTastePurchase Decision |
| spellingShingle | Indah Septiana Erfan Robyardi Ninin Non Ayu Salmah PENGARUH VARIASI PRODUK DAN CITA RASA TERHADAP KEPUTUSAN PEMBELIAN SEBLAK TEKWAN KUAH MERAH PADA KEDAI SEBLAK PRABUMULIH Journal of Management Small and Medium Enterprises (SME's) Product Variation Taste Purchase Decision |
| title | PENGARUH VARIASI PRODUK DAN CITA RASA TERHADAP KEPUTUSAN PEMBELIAN SEBLAK TEKWAN KUAH MERAH PADA KEDAI SEBLAK PRABUMULIH |
| title_full | PENGARUH VARIASI PRODUK DAN CITA RASA TERHADAP KEPUTUSAN PEMBELIAN SEBLAK TEKWAN KUAH MERAH PADA KEDAI SEBLAK PRABUMULIH |
| title_fullStr | PENGARUH VARIASI PRODUK DAN CITA RASA TERHADAP KEPUTUSAN PEMBELIAN SEBLAK TEKWAN KUAH MERAH PADA KEDAI SEBLAK PRABUMULIH |
| title_full_unstemmed | PENGARUH VARIASI PRODUK DAN CITA RASA TERHADAP KEPUTUSAN PEMBELIAN SEBLAK TEKWAN KUAH MERAH PADA KEDAI SEBLAK PRABUMULIH |
| title_short | PENGARUH VARIASI PRODUK DAN CITA RASA TERHADAP KEPUTUSAN PEMBELIAN SEBLAK TEKWAN KUAH MERAH PADA KEDAI SEBLAK PRABUMULIH |
| title_sort | pengaruh variasi produk dan cita rasa terhadap keputusan pembelian seblak tekwan kuah merah pada kedai seblak prabumulih |
| topic | Product Variation Taste Purchase Decision |
| url | https://ejurnal.undana.ac.id/index.php/JEM/article/view/7940 |
| work_keys_str_mv | AT indahseptiana pengaruhvariasiprodukdancitarasaterhadapkeputusanpembelianseblaktekwankuahmerahpadakedaiseblakprabumulih AT erfanrobyardi pengaruhvariasiprodukdancitarasaterhadapkeputusanpembelianseblaktekwankuahmerahpadakedaiseblakprabumulih AT nininnonayusalmah pengaruhvariasiprodukdancitarasaterhadapkeputusanpembelianseblaktekwankuahmerahpadakedaiseblakprabumulih |