Influence of premium vs masked cigarette brand names on the experienced taste of a cigarette after tobacco plain packaging in Australia: an experimental study

Influence of premium vs masked cigarette brand names on the experienced taste of a cigarette after tobacco plain packaging in Australia: an experimental study

Abstract Background Few studies have experimentally assessed the contribution of branding to the experience of smoking a cigarette, compared with the inherent properties of the product. This study examined the influence of cigarette brand name on the sensory experience of smoking a cigarette. Method...

Full description

Bibliographic Details
Main Authors: Gemma Skaczkowski, Sarah Durkin, Yoshihisa Kashima, Melanie Wakefield
Format: Article
Language:English
Published: BMC 2018-03-01
Series:BMC Public Health
Subjects:
Branding
Cigarettes
Taste
Expectations
Perception
Online Access:http://link.springer.com/article/10.1186/s12889-018-5200-8

Internet

http://link.springer.com/article/10.1186/s12889-018-5200-8

Similar Items