Uncovering client retention antecedents in service organizations

This paper develops a multi-dimensional model of retention to provide a more complete and integrated view of client retention and its determinants in service contexts. To uncover the antecedents of client retention, social and economic exchanges were reviewed under the fundamental ideas of the...

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Bibliographic Details
Main Author: Mari Jansen van Rensburg
Format: Article
Language:English
Published: AfricaJournals 2014-01-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access: http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_11_vol.3_1.pdf