Perception of CSR by Czech consumers – An in-depth analysis
The paper examines how Czech consumers perceive CSR. A literature review shows that there is a large research gap in this area. An established model introduced by Maignan (2001) and promoted by other researchers is used to assess the issue. Namely, consumer support for responsible business and consu...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Split, Faculty of Economics
2022-01-01
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| Series: | Management : Journal of Contemporary Management Issues |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/398647 |