Predicting Mobile Game Adoption: Integrating Game Features and Theory of Planned Behavior

Predicting Mobile Game Adoption: Integrating Game Features and Theory of Planned Behavior

This study investigates gamers' behavior in adopting mobile games by integrating game features and the theory of planned behavior (TPB).  This study used 408 samples of Indonesian gamers. A partial least square is applied to examine the influence among subjective norm, perceived behavioral cont...

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Bibliographic Details
Main Authors: Mohammad Rizal Gaffar, Wahyu Rafdinal, Eko Susanto, Cahaya Juniarti
Format: Article
Language:English
Published: Fakultas Ekonomi Universitas Sriwijaya 2022-11-01
Series:Sriwijaya International Journal of Dynamic Economics and Business
Subjects:
Mobile Game Adoption
Game Features
TPB Model
Intention to Play Mobile Games
Online Access:https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/338

Internet

https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/338

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