Congruence of Market Orientation and Organizational Learning: Performance Perspective

Congruence of Market Orientation and Organizational Learning: Performance Perspective

The purpose of this study is to investigate the relationship between market orientation, organizational learning and organizational performance. The study follows quantitative research strategy and cross-sectional survey design to collect data from manufacturing firms operating in Pakistan. Regre...

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Bibliographic Details
Main Authors: Farhan Ahmed, Naveda Kitchlew, Sami Ullah Bajwa, Khuram Shahzad
Format: Article
Language:English
Published: Johar Education Society 2018-04-01
Series:Pakistan Journal of Commerce and Social Sciences
Subjects:
market orientation
customer orientation
competitor orientation
organizational learning
inter-functional coordination
knowledge acquisition
knowledge distribution
knowledge interpretation
Online Access:http://www.jespk.net/publications/426.pdf

Internet

http://www.jespk.net/publications/426.pdf

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