Effect of Key Opinion Leaders and Instagram Posts on Wonderful Indonesia Brand Awareness
This study examines and analyzes the effects of Key Opinion Leaders (KOLs) and Instagram posts on domestic tourists’ awareness of Wonderful Indonesia, Indonesia’s national tourism brand. The Lemeshow approach was used to determine samples from research population with an undetermined size. The study...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/63/e3sconf_icobar23_02027.pdf |