Multinomial Logistic Regression model to measure the customer preferences respect to the pharmaceutical sector: case Ambato, Ecuador
Context: The investigation includes the Ecuadorian pharmaceutical market from the business competitive point of view, focusing on the service offered by the Farmacias Cruz Azul and Farmacias Económicas franchises. Aims: To determine the main variables that influence the consumer’s choice, in the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
GarVal Editorial Ltda.
2018-07-01
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| Series: | Journal of Pharmacy & Pharmacognosy Research |
| Subjects: | |
| Online Access: | http://jppres.com/jppres/pdf/vol6/jppres18.365_6.4.318.pdf |