Driving Engagement on Instagram: A Comparative Analysis of Amazon Prime and Disney+
Purpose- This paper dives into the engagement patterns exhibited on Instagram by two streaming heavyweights; Amazon Prime and Disney+. With ever-growing popularity among the younger generation, Instagram is vital for driving engagement in the social media ecosystem. Hence, it is crucial to understa...
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| Format: | Article |
| Language: | English |
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Seisense
2021-07-01
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| Series: | SEISENSE Business Review |
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| Online Access: | https://journal.seisense.com/sbr/article/view/676 |