The Role of Competitors and Customers in the Development of Environmentally Sound Technologies
The article presents two important forces influencing the development of produinnovations by suppliers of environmentally sound technologies, namely competitoand consumers. It discusses these phenomena on the basis of different theoreticapproaches (Ansoff and Stewart, 1967; Von Hippel, 1987, 2005, 2...
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| Format: | Article |
| Language: | English |
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Cognitione Foundation for the Dissemination of Knowledge and Science
2014-01-01
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| Series: | Journal of Entrepreneurship, Management and Innovation |
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| Online Access: |
http://jemi.edu.pl/uploadedFiles/file/all-issues/vol10/issue2/JEMI_Vol10_Issue2_2014_Article_2.pdf
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