Effect of Mobile Social Apps on Consumer’s Purchase Attitude: Role of Trust and Technological Factors in Developing Nations
This study investigates the impact of mobile social apps (MSAPs) on consumers’ online purchase attitude (COPA) with the mediating effect of trust (TRF) and technological factors (TF) drawing on IS theory—technology acceptance model—from the context of China. The article is compiled based on 600 resp...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2021-04-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440211006714 |