Access to and utilization of local digital marketing platforms in potato marketing in Kenya

The agricultural sector in Kenya has witnessed a proliferation of marketing platforms in recent years. However, there has been a noticeable reluctance among farmers to adopt and utilize these platforms for marketing their produce. In light of this, the present study aimed to identify the factors inf...

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Podrobná bibliografie
Hlavní autoři: Florence Maina, John Mburu, Hillary Nyang'anga
Médium: Článek
Jazyk:English
Vydáno: Elsevier 2023-08-01
Edice:Heliyon
Témata:
On-line přístup:http://www.sciencedirect.com/science/article/pii/S2405844023065283