Sustainable and Green City Brand. An Exploratory Review

Sustainable and Green City Brand. An Exploratory Review

Although city branding is not new, the importance of sustainability and environmental demands is placing an enormous challenge in city/place branding activities. As such, the aim of this article is to analyze how sustainable/green city/place branding is understood and what its main idiosyncrasies ar...

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Bibliographic Details
Main Authors: António Carrizo Moreira, Cristiana Rêga Pereira, Margarida Fernandes Lopes, Raquel Arêde Rodrigues Calisto, Vera Teixeira Vale
Format: Article
Language:English
Published: Universidad del País Vasco (UPV/EHU) 2023-01-01
Series:Management Letters/Cuadernos de Gestión
Subjects:
green place brand
green city brand
sustainable city brand
sustainable place brand
green marketing
sustainable marketing
Online Access:https://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2023&vol=23&num=1&o=3

Internet

https://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2023&vol=23&num=1&o=3

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