The Value of a Like: Facebook, Viral Posts, and Campaign Finance in US Congressional Elections

Social media has become a dominant force in American political life, from Twitter and Facebook to newer rivals like Instagram and TikTok. As American elections have also grown increasingly expensive, campaigns have sought to capitalize on social media success through campaign donations. The most suc...

Full description

Bibliographic Details
Main Author: Michael Kowal
Format: Article
Language:English
Published: Cogitatio 2023-08-01
Series:Media and Communication
Subjects:
Online Access:https://www.cogitatiopress.com/mediaandcommunication/article/view/6661