An empirical application of the consumer-based authenticity model in heritage tourism of the George Town historic district, Penang, Malaysia
The primary objective of this paper is to investigate the specific application of the Consumer-based Model of Authenticity (C-BA) in historic districts. The paper building upon the C-BA model and examines the direct effects between the variables, as well as the mediating role of tourists' invol...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-09-01
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| Series: | Heliyon |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844024142855 |