CONSUMER BEHAVIOR IN THE ERA OF INDUSTRIAL REVOLUTION 4.0
The rapid development of digital technology has led us to the 4.0 industrial revolution. The growth of Y generations (millennial generation) is a witness of life and birth, growth, and the development of technology. This causes changes in consumer behavior, especially in purchasing fashion products...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2019-10-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | https://rjoas.com/issue-2019-10/article_20.pdf |