Trust in motives, trust in competence
According to Siegrist, Earle and Gutscher's (2003) model of risk communication, the effect of advice about risk on an agent's behavior depends on the agent's trust in the competence of the advisor and on their trust in the motives of the advisor. Trust in competence depends on how goo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cambridge University Press
2008-01-01
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| Series: | Judgment and Decision Making |
| Subjects: | |
| Online Access: | http://journal.sjdm.org/bb10.pdf |