California Condors, Source Credibility, and Wildlife Conservation Messaging
This article examines the role of source credibility in the sphere of wildlife conservation campaigns. Specifically, it explores how particular messengers can motivate hunters, ranchers, and wildlife managers in California, Utah, and Arizona to voluntarily adopt non-lead ammunition. I analyze two pa...
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Format: | Article |
Language: | English |
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MDPI AG
2022-07-01
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Series: | Journalism and Media |
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Online Access: | https://www.mdpi.com/2673-5172/3/3/30 |