California Condors, Source Credibility, and Wildlife Conservation Messaging

This article examines the role of source credibility in the sphere of wildlife conservation campaigns. Specifically, it explores how particular messengers can motivate hunters, ranchers, and wildlife managers in California, Utah, and Arizona to voluntarily adopt non-lead ammunition. I analyze two pa...

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Bibliographic Details
Main Author: Patrick Belanger
Format: Article
Language:English
Published: MDPI AG 2022-07-01
Series:Journalism and Media
Subjects:
Online Access:https://www.mdpi.com/2673-5172/3/3/30