Pricing strategy and firms profitability
This paper summarizes the arguments and counterarguments within the scientific discussion on the issue price decision and its significantly impact on the firm profitability and market competitive position, pricing strategy considered to be fundamental tool for market growth, in today's extremel...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
The Academic Research and Publishing UG (i. G.) (AR&P) LLC
2023-12-01
|
| Series: | SocioEconomic Challenges |
| Subjects: | |
| Online Access: | https://armgpublishing.com/wp-content/uploads/2023/12/SEC_4_2023_11.pdf |