INVESTMENT DECISION MAKING AMONG GULF INVESTORS: BEHAVIOURAL FINANCE PERSPECTIVE
The rationality hypothesis has been a very popular topic among the academics. Being a widely accepted hypothesis as part of the traditional finance theories, an investor is deemed a rational agent and makes rational decisions by exhausting all available alternatives. However, recently, new behaviour...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2017-07-01
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| Series: | International Journal of Management Studies |
| Subjects: | |
| Online Access: | https://e-journal.uum.edu.my/index.php/ijms/article/view/10476 |