Trust as a Mediating Variable between Electronic word of Mouth (E-Wom), Influencer on Consumer Buying Interest on Instagram @Kokobuncit Account in the Covid-19 Pandemic
Objective: The purpose of this study is to find out the trust variable as an intervening variable between the influence of electronic word of mouth (E-WOM), influencers on buying interest on the Instagram account @kokobuncit Surabaya. Methodology: This research method uses a quantitative method...
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| Format: | Article |
| Language: | English |
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CSRC Publishing
2022-09-01
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| Series: | Sustainable Business and Society in Emerging Economies |
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| Online Access: | https://publishing.globalcsrc.org/ojs/index.php/sbsee/article/view/2444 |