Measuring the antecedents of university students’ obsessive–compulsive buying behaviour of apparel: the mediating role of brand attachment

Measuring the antecedents of university students’ obsessive–compulsive buying behaviour of apparel: the mediating role of brand attachment

Abstract This research provides value to marketing researchers and professionals in regard to what triggers customers to purchase compulsively by studying the impact of materialism and self-congruence on the obsessive–compulsive buying behaviour (OCBB) of apparel by university students and the media...

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Bibliographic Details
Main Authors: Nada A. Gohar, Dina M. Magdi, Areej A. Abdullah, Abanob Y. Ghali, Omneya A. Marzouk, Diana A. Soliman, Samia Adly Hanna El Sheikh
Format: Article
Language:English
Published: SpringerOpen 2023-12-01
Series:Future Business Journal
Subjects:
Obsessive–Compulsive buying behaviour
Materialism
Self-congruence
Brand attachment
PLS-SEM
Mediation testing
Online Access:https://doi.org/10.1186/s43093-023-00280-7

Internet

https://doi.org/10.1186/s43093-023-00280-7

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