Desire for Control as an Underlying Motive of Psychological Ownership for Music Streaming Services:
Technological innovations have created new products, services and markets, promoting ephemeral, access-based and dematerialized liquid consumption. These consumption changes can have three effects on psychological ownership: they can threaten it, cause it to transfer to other targets, and create new...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2023-06-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/43/1/43_2023.036/_html/-char/en |