Social potential of the organization: the essence and management of SMM-marketing tools
The aim of the article. The aim of the article is to clarify the essence of the concept of «social potential of the organization» and the quality assessment of forming social potential of the organization by the SMM-marketing tools. The results of the analysis. Under the social potential of synerge...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2017-03-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/en/journals/2017/1/52-61 |