DIGITAL-MARKETING AS A NOVEL TOOL FOR GOODS AND SERVICES PROMOTION ON SOCIAL MEDIA: CONTEMPORARY TRENDS AND DEVELOPMENT DIRECTIONS

Under modern conditions, the problem of achieving marketing and business goals is actualized for companies in all sectors of the economy. Digital marketing plays a key role in effectively solving this problem. The purpose of the paper is to highlight the features of the development of digital marke...

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Bibliographic Details
Main Authors: Maryna Chaikovska, Marina Järvis, Halyna Zaiachkovska, Li Tchon, Nadiia Bortnik, Kateryna Bannikova
Format: Article
Language:English
Published: FINTECH Alliance LLC 2022-09-01
Series:Фінансово-кредитна діяльність: проблеми теорії та практики
Subjects:
Online Access:https://fkd.net.ua/index.php/fkd/article/view/3836