Packaging and Branding Strategy to Increase the Competitiveness of Bolu Jadul Business in Bulungan Village, Jepara

This community development focuses on increasing the competitiveness of partners in the home industry-based processed cake business. The subject of devotion leads to the development of product quality with various innovations. The goal is including the lack of innovation in the marketing process, ca...

תיאור מלא

מידע ביבליוגרפי
Main Authors: Isna Istiqomah, Hefied Adibatul Husna, Khofifatul Lubaba, Ahmad Saefudin, Hudi Hudi
פורמט: Article
שפה:Indonesian
יצא לאור: Asosiasi Dosen Pengembang Masyarakat (ADPEMAS) Forum Komunikasi Dosen Peneliti (FKDP) 2021-05-01
סדרה:Engagement: Jurnal Pengabdian Kepada Masyarakat
נושאים:
גישה מקוונת:http://engagement.fkdp.or.id/index.php/engagement/article/view/655