THE USE OF ORGANIC AND PAID ADVERTISING IN ORDER TO INCREASE REACH AND ENGAGEMENT ON INSTAGRAM PROFILE

In order to determine the most effective method of advertising on Instagram and attract users of the application to become permanent followers of the site, for the purposes of this paper, we used primarily collected data through weekly testing of seven selected methods. Five organic (increasi...

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Bibliographic Details
Main Authors: Mirjana Milovanović, Ivana Miljanović, Vesna Novaković
Format: Article
Language:English
Published: University PIM Banja Luka 2022-11-01
Series:STED Journal
Subjects:
Online Access:https://stedj-univerzitetpim.com/wp-content/uploads/2022/12/STEDJ2_2022_7_The-Use-1.pdf