La segmentación del consumidor en las comunidades virtuales de marca a través del coeficiente de adecuación: El caso empírico eDreams
The increasing connectivity provided by the Internet and the increasing power of online consumers have turned the virtual brand communities into a relevant phenomenon, giving a better communication between businesses and consumers, these platforms often focus on mutual and specific interest (a brand...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
ASEPUMA. Asociación Española de Profesores Universitarios de Matemáticas aplicadas a la Economía y a la Empresa
2016-12-01
|
| Series: | Rect@ |
| Subjects: | |
| Online Access: | http://urls.my/XnBwK0 |