Decoding Disney’s Marketing Mastery: A Strategic Analysis

Nowdays, the Walt Disney Company is one of the most influential entertainment companies in the world, which is famous for its creativity and unique marketing strategy.Disney used to be just a small animation studio but now it has influence all over the world. To investigate the key factors which mad...

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Bibliographic Details
Main Author: Zhu Wanying
Format: Article
Language:English
Published: EDP Sciences 2024-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2024/08/shsconf_icdde2024_03011.pdf