Decoding Disney’s Marketing Mastery: A Strategic Analysis
Nowdays, the Walt Disney Company is one of the most influential entertainment companies in the world, which is famous for its creativity and unique marketing strategy.Disney used to be just a small animation studio but now it has influence all over the world. To investigate the key factors which mad...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/08/shsconf_icdde2024_03011.pdf |
| _version_ | 1797221506885877760 |
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| author | Zhu Wanying |
| author_facet | Zhu Wanying |
| author_sort | Zhu Wanying |
| collection | DOAJ |
| description | Nowdays, the Walt Disney Company is one of the most influential entertainment companies in the world, which is famous for its creativity and unique marketing strategy.Disney used to be just a small animation studio but now it has influence all over the world. To investigate the key factors which made Disney’s successful global expansion and development,this paper did this following reserach. This research is mainly about Disney’s core business and the marketing strategy used by Disney. The study was conducted through a meticulous analysis of Disney’s primary business segments, its overarching business strategies, and its management practices. Furthermore, it examines Disney’s brand positioning, market penetration tactics, and customer engagement techniques that collectively forge its competitive advantage. By dissecting the synergy between Disney’s content creation and its promotional tactics, this research aims to unravel the intricacies of Disney’s approach in nurturing a loyal consumer base and securing its status as an indomitable force in the entertainment industry. |
| first_indexed | 2024-04-24T13:06:31Z |
| format | Article |
| id | doaj.art-a460ec4d15e9424892ece479002e3620 |
| institution | Directory Open Access Journal |
| issn | 2261-2424 |
| language | English |
| last_indexed | 2024-04-24T13:06:31Z |
| publishDate | 2024-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj.art-a460ec4d15e9424892ece479002e36202024-04-05T07:32:09ZengEDP SciencesSHS Web of Conferences2261-24242024-01-011880301110.1051/shsconf/202418803011shsconf_icdde2024_03011Decoding Disney’s Marketing Mastery: A Strategic AnalysisZhu Wanying0Urban Culture and Communication College, Suzhou City UniversityNowdays, the Walt Disney Company is one of the most influential entertainment companies in the world, which is famous for its creativity and unique marketing strategy.Disney used to be just a small animation studio but now it has influence all over the world. To investigate the key factors which made Disney’s successful global expansion and development,this paper did this following reserach. This research is mainly about Disney’s core business and the marketing strategy used by Disney. The study was conducted through a meticulous analysis of Disney’s primary business segments, its overarching business strategies, and its management practices. Furthermore, it examines Disney’s brand positioning, market penetration tactics, and customer engagement techniques that collectively forge its competitive advantage. By dissecting the synergy between Disney’s content creation and its promotional tactics, this research aims to unravel the intricacies of Disney’s approach in nurturing a loyal consumer base and securing its status as an indomitable force in the entertainment industry.https://www.shs-conferences.org/articles/shsconf/pdf/2024/08/shsconf_icdde2024_03011.pdf |
| spellingShingle | Zhu Wanying Decoding Disney’s Marketing Mastery: A Strategic Analysis SHS Web of Conferences |
| title | Decoding Disney’s Marketing Mastery: A Strategic Analysis |
| title_full | Decoding Disney’s Marketing Mastery: A Strategic Analysis |
| title_fullStr | Decoding Disney’s Marketing Mastery: A Strategic Analysis |
| title_full_unstemmed | Decoding Disney’s Marketing Mastery: A Strategic Analysis |
| title_short | Decoding Disney’s Marketing Mastery: A Strategic Analysis |
| title_sort | decoding disney s marketing mastery a strategic analysis |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2024/08/shsconf_icdde2024_03011.pdf |
| work_keys_str_mv | AT zhuwanying decodingdisneysmarketingmasteryastrategicanalysis |