THE ROLE OF BRAND LOVE MEDIATES THE INFLUENCE OF BRAND EXPERIENCE AND SELF EXPRESSIVE BRAND ON BRAND LOYALTY: A CASE STUDY ON STARBUCKS CONSUMERS IN DENPASAR
The business world has developed quite rapidly, namely coffee shops by producing products so that they are able to meet the needs and tastes of consumers with good brand quality. One coffee shop brand that is superior to the others today is Starbucks. The Starbucks brand is able to compete with comp...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2021-06-01
|
| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: |