Exploring hotel identity by focusing on customer experience analysis
Changing customer demands in the 21st century have led hotels to rethink their way of doing business. While most hotels operate with an internal focus, it is essential to examine interactions from the customer’s perspective. This study explored what makes a hotel’s identity through a customer experi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2021-05-01
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| Series: | Research in Hospitality Management |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/22243534.2021.1917178 |