Effects of Technology Readiness on User Perceptions and Use Intention of Mobile Social Commerce
This research was implemented by using TRAM model. An existing research (Ok 2011) which dealt with technology readiness and social commerce at once had only asked consumers’ attitude on ‘general technology’. This research, however, has specifically focused on Social Network Service and mobile social...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Korean Marketing Association
2016-07-01
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| Series: | Asia Marketing Journal |
| Subjects: | |
| Online Access: | https://amj.kma.re.kr/journal/vol18/iss2/2/ |