Consumer ethnocentrism in transitional economies: Evidence from Serbia
This paper explores consumer ethnocentrism of young people among student population in the Republic of Serbia. The aim of the research is to examine whether there has been a growth in the level of consumer ethnocentrism among young people in Serbia given the increasingly adverse demographic and econ...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Serbian Sociological Association, Belgrade
2017-01-01
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Series: | Sociološki Pregled |
Subjects: | |
Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0085-6320/2017/0085-63201701059K.pdf |