SERVICE QUALITY AND CUSTOMER SATISFACTION THROUGH AIRQUAL DIMENSIONS: AN EMPIRICAL INVESTIGATION ON IRAQI AIRWAYS
In today’s rapidly evolving business environment, customer requirements and expectations are continually increasing. Many service-oriented companies, including airlines, are struggling to accurately understand and meet the true needs and desires of their passengers. Often, they rely on outdated vie...
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| Format: | Article |
| Language: | English |
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UUM Press
2025-01-01
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| Series: | International Journal of Management Studies |
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| Online Access: | https://e-journal.uum.edu.my/index.php/ijms/article/view/14855 |