Antecedents to Customer Retention in a Corporate Context

Antecedents to Customer Retention in a Corporate Context

Strategies for relational practice can vary considerably, depending on which constructs are driving customer retention. In this sense, we developed and tested a theoretical model considering the constructs: perceived value, service provider reputation, trust, and switching costs as antecedents to cu...

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Bibliografiska uppgifter
Huvudupphovsmän: Luciene Eberle, Gabriel Sperandio Milan, Celso Augusto de Matos
Materialtyp: Artikel
Språk:English
Publicerad: FUCAPE Business School 2016-01-01
Serie:BBR: Brazilian Business Review
Ämnen:
perceived value
reputation
trust
switching costs
customer retention
Länkar:http://www.redalyc.org/articulo.oa?id=123043477001

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http://www.redalyc.org/articulo.oa?id=123043477001

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