Determinants of Consumer Willingness to Pay for Organic Mustard: Evidence from a Consumer Survey in Surabaya
Currently, the Indonesian market for organic products is concentrated mainly in big cities such as Jakarta and Surabaya. This is a response to the rising interest of urban consumers in organic products including fresh vegetables. This study aims to examine consumers' willingness to pay (WTP) fo...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2024-12-01
|
| Series: | Habitat |
| Subjects: | |
| Online Access: | https://habitat.ub.ac.id/index.php/habitat/article/view/3690 |